• How I cleaned my MailChimp mailing list

    Back in August I did a little of spring cleaning and cleaned out my mailing list for my WordPress podcast network WPwatercooler.

    The idea was that the number of opens and click through’s are pretty low and the number of people that were joining the show as participants was getting smaller so what I did is I took a list of all the people that were recently on the show for the last 12 months and added them to a do not remove list and then went through and removed all the folks that have never opened one of the emails and got rid of them. I went through and looked at all the people that haven’t clicked on the links in the emails and I set them with a special tag that I will at some point clear out. The reason why I did this is I wanted to figure out who the audience actually is and by having a bunch of people receiving the email I had this bit of a hesitation whether or not my efforts were actually worth doing sending out this weekly.

    So a bit of background regarding this I send out an email each week asking people if they would like to be on the show. I also include links to the previous episodes so that they can view at their leisure and watch one of those episodes. I think it pretty important considering we have had some people on the show as speaking participants who have never seen the show before. Primarily these folks are marketers looking to get the word out about their thing, which is all fine and good except they don’t know any of the in-jokes or the reason why we make fun of a particular person or say a particular thing so really we would much rather have people on the show that have actually watched the show at some point in their life.

    One thing I’m not a fan of is having big numbers for the sake of having big numbers when really those numbers should equate to actions that are occurring on the thing that I’m putting so much time and energy into. So by clearing out the closet of all the old craft I am able to really talk to the people that I know are engaged in the content are willing to participate and would like to be notified of the latest posts. I’m pretty happy with the results because with my 300 people subscribed to the mailing list I am able to determine that a good percentage of them are actually opening and clicking on the links. So far an average of 23% opens and 3.5% clicks is pretty awesome.

    One of the other reasons why I wanted to clear out that mailing list is because I wanted to have a good idea as to whose actually doing what on the mailing list and are they actually involved. This helps me with running house ads on the mailing list as well as looking to see if advertisers are interested in running ads for my audience too.

    Early on I started running ads for my friends products on the mailing list in hopes that I can drum up some data to determine how many people are actually clicking on those particular links. So far by including offer codes and other things like that I am seeing some click throughs which is pretty good. I think overall it’s a good idea for me to run a test like this so that way if potential advertisers are interested in running ads for a very niche market which WPwatercooler to be WPblab and CommunityConnections are that the advertiser or potential advertisers Well actually know that my mailing list is worth advertising on and will hopefully want to run an ad on the show as well.

    Podcasting is a business is really interesting there’s a lot of moving parts with it from creating good content distributing the content tracking to see how many people are actually cooking on or doing things through that content and then using third-party tools to track how all of those efforts are resulting overall.

    Jason Tucker

    If you’re someone like me that has a mailing list and you’re noticing that your click through rates and open rates are really low I would highly consider going through your mailing list and seeing how much bait you can cut. Sending out emails to people that aren’t even going to look at the email let alone click on it or do we need type of actionable thing with it I feel isn’t worth sending an email to. Obviously there are many types of million lists and content and mailing lists that this very hard and fast rule doesn’t apply to you but to me and my content a lot of it has to do with actionable items.

    Are you looking to get the word out about your WordPress product? Run an ad with us!

  • Videos from January 2017 OC WordPress developer meetup

    At the January 9th 2017 OC WordPress developer meetup Brandon Dove and Jacob Arriola did presentations that I recorded. If you are into WordPress you may enjoy and learn from these mrxuzsi.

  • Display Registered Image Dimensions Plugin for WordPress

    This plugin will display the images defined using add_image_size in function.php and from installed plugins. Values are displayed in the Media Settings screen.
    You can see how images are http://codex.wordpress.org/Function_Reference/add_image_size

    This is my first plugin, I based some of the code on the plugin: Image sizes in admin dashboard! by mansoormunib. My code can be found on GitHub.

    Display Registered Image Dimensions Plugin has been submitted to the repository but for now can be downloaded here:

  • WordPress 3.6 “Oscar” version released: advanced autosave, Spotify

    The latest version of WordPress, version 3.6, is now available and includes a beautiful new blog-centric theme, autosave and post locking, a redesigned revision browser, native support for audio and video embeds, and improved integrations with Spotify, Rdio, and SoundCloud.

    Matt Mullenweg Co-Founder of WordPress speaking about the future of WordPress at WordCamp San Francisco 2013.

    New features in the WordPress 3.6 “Oscar” release

    • The new Twenty Thirteen theme inspired by modern art puts focus on your content with a colorful, single-column design made for media-rich blogging.
    • Revamped Revisions save every change and the new interface allows you to scroll easily through changes to see line-by-line who changed what and when.
    • Post Locking and Augmented Autosave will especially be a boon to sites where more than a single author is working on a post. Each author now has their own autosave stream, which stores things locally as well as on the server (so much harder to lose something) and there’s an interface for taking over editing of a post, as demonstrated beautifully by our bearded buddies in the video above.
    • Built-in HTML5 media player for native audio and video embeds with no reliance on external services.
    • The Menu Editor is now much easier to understand and use.

    Developer features

    • A new audio/video API gives you access to metadata like ID3 tags.
    • You can now choose HTML5 markup for things like comment and search forms, and comment lists.
    • Better filters for how revisions work, so you can store a different amount of history for different post types.
    • Tons more listed on the Codex, and of course you can always browse the over 700 closed tickets.

    WordPress 3.5 can be downloaded from their website.

    Author information

    Jason Tucker

    Web Developer at Tucker Pro

    Jason Tucker is a web developer, systems administrator and a father of three. Jason owns Tucker.Pro a web development company and is host of WPwatercooler a weekly WordPress web development and design YouTube channel and podcast. Jason also blogs over at WPMedia.Pro where he talks about working with audio and video on the web.

    The post WordPress 3.6 “Oscar” version released: advanced autosave, Spotify appeared first on Stabley Times.

  • Website Development Podcasts

    I’m always looking for new things to inspire me in my work. Running my own company and not having anyone on staff to bounce ideas off of can seem tricky at times. Inspiration comes in may forms, and one of them for me is podcasting. I like the idea of listening to conversations even if I’m not able to participate.

    Here are my fave WordPress and Web Developer podcasts:

    ShopTalk Podcast – A live show about front end web design. By Chris Coyer and Dave Rupert
    Your Website Engineer – Your Resource for WordPress with Dustin Hartzler

    WP Late NIght is a roundtable discussion podcast about WordPress and the community surrounding it. Hosts Brad Williams, Dre Armeda, and Ryan Imel.
    Aftertaste is the WPCandy show that starts when our other shows stop. Listen to casual WordPress talk with show co-hosts and interviewees.

    CSS-Tricks Screencasts By Chris Coyier – CSS-Tricks Screencasts is focused on showing you tips, tricks, techniques about web design.
    In Beta By 5by5 – In Beta is a talk show about the ever-changing state of web-based and open source software. Hosted by Gina Trapani & Kevin Purdy.

    I’ll post my other fave podcasts at a later date. I’d love to add more to this list, if you know of any leave them in the comments below and I’ll share them here. What do you listen to?